Audi A5L Sportback 公开亮相

2025年08月01日

上海

当「智美绝尘」的光束劈开上海八月热浪，为 Audi 量身锻造的 50×50×12 米无柱巨构在上海赛车场拔地而起！这座钢铁殿堂，以航天级 Truss 骨架横跨 50 米，6 道承重横梁凌空飞架，以 120 吨抗风荷载的硬核身躯直面十级台风“竹节草”的暴虐洗礼。

As the Audi A5L Sportback pierced through Shanghai’s sweltering August heat, a custom-built, column-free mega structure measuring 50×50×12 meters rose majestically at the Shanghai International Circuit. This steel colossus—constructed with aerospace-grade truss frameworks spanning 50 meters and six load-bearing crossbeams suspended mid-air—stood with a typhoon-resistant frame capable of withstanding 120 tons of wind load, braving the ferocious onslaught of Typhoon Yagi.

SMS GROUP 以 Audi 美学重组赛道基因 — 48米数位控制巨幕沿精密导轨轰然开启，瞬间打通发布会现场与F1赛道血脉，露天广场百米动态展演区与室内驾控演示形成空间蒙太奇；270°立体环形赛道环抱观众席，动态 LED 影像实时追逐疾驰轨迹；当 Audi A5L Sportback 以 200kW 引擎咆哮掠过，光束频闪与声浪共振在巨型棚房中激荡，铸就「人、车、赛道」三位一体的感官爆炸。

SMS GROUP reimagined the aesthetics of Audi through the DNA of the racetrack — when the 48-meter digitally controlled mega screen slid open along precision-engineered tracks, instantly connecting the press conference venue with the heartbeat of the F1 circuit. The 100-meter open-air dynamic showcase area and the indoor driving demonstration formed a spatial montage, while a 270° three-dimensional circular track embraced the audience. Dynamic LED visuals chased the speeding trajectories in real time, and as the Audi A5L Sportback roared past with its 200kW engine, strobe beams and resonating sound waves collided within the colossal structure, delivering a sensory explosion that united man, machine, and racetrack.

这场与天灾赛跑的极限施工，是 SMS GROUP 递给行业的绝佳范本：搭建彩排周期被迫压缩了 30 小时，在橙色警报下达前完成 120 个压载水箱配重与 Layer 结构加固；十级台风中零损伤，事前专业模拟计算的抗台风结构，实测承受远超设计值的冲击。

This extreme build, racing against the forces of nature, became a benchmark for the industry: the build and rehearsal schedules were shortened by 30 hours, completing the installation of 120 ballast water tanks and reinforcing the layered truss structures before the orange typhoon alert took effect. The result—zero damage in the midst of a Category 10 typhoon—was proof that the typhoon-resistant design, backed by professional pre-event simulations, could endure impacts far beyond its calculated limits.

当 Audi A5L Sportback 在虚拟与现实交界的赛道中破屏而出，我们向世界宣告：真正的实力，从来不只是能在好运气中，按部就班地执行; 而是在遇到坏运气的挑战下，能从容应变有序前进，而此刻，SMS GROUP 正展现出活动行业顶尖队伍应有的能力及实力。

When the Audi A5L Sportback burst through the digital-physical racetrack fusion, we reaffirmed a truth: True strength is never about executing step-by-step in favorable conditions—it is about navigating challenges with composure and precision in the face of bad luck. In this moment, SMS GROUP demonstrated the capability and expertise expected of the very best in the event industry.

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